In today’s age, It’s almost impossible to do business without an email address. While it can be tempting to save funds by using one of the many free email options available, A professional email address using your domain name makes it easy for customers to look up your company and your website for more information. This also contributes heavily to reassuring them that you are a legitimate and established business and engenders trust. It’s a great marketing asset, too – any email you send, or any time you leave your contact details with someone, you’re also giving them an easy link to your website.

Reduce the risk of being marked as spam

Because anyone can sign up for a free email address quickly and easily, they are frequently used by spammers. As a result, they are often viewed with suspicion – this is why having a professional email address connected to your own domain is such a trust marker. Some spam and malware filters will automatically disable or reroute to Junk Mail folders, emails from providers like Hotmail, for example. A professional email address reduces the risk of your business emails bouncing or being sent straight to the trash can.

Organize your emails by purpose

Organizing your incoming mail by assigning particular email addresses to departments or purposes – for example, accounts@yourcompany.com, info@yourcompany.com – not only helps you from the perspective of managing your workload but adds credibility to your business by further reinforcing that you are an established presence.

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